内容策划与爆款方法论
Content Strategy & Hit Logic
跟踪平台热点与算法规则，制定周/月度内容排期，沉淀可复制的视频模型、选题结构与脚本模板。
Tracks platform trends and algorithm changes, builds weekly/monthly calendars, and codifies reusable video models, topics, and scripts.
新媒体内容经理 / 导演编导
New Media Content Manager / Director & Scriptwriter
孙宇
Sun Yu
把内容生产、投放数据与 AIGC 工具，整合成能持续增长的工作流。
Building scalable content workflows across production, paid media data, and AIGC tools.
7年新媒体全链路经验，覆盖内容策划、拍摄剪辑、团队管理、信息流投放与数据复盘。曾带队完成年消耗1200万，并搭建数字人生产体系，将单条视频成本从300元降至50元。
7 years across the full new-media content lifecycle: content strategy, shooting, editing, team operations, information-flow ads, and data review. Led annual ad spend of 12M RMB and built an AIGC digital-human workflow that reduced per-video cost from 300 RMB to 50 RMB.
用结果说话。
Measured by outcomes.
从内容方法论到团队产能，从自然流获客到 AIGC 降本，核心价值集中在“能落地、能迭代、能交付”。
From content methodology to team output, organic acquisition to AIGC cost reduction, the value is practical: execution, iteration, and delivery.
7年新媒体内容全链路经验full-cycle new-media experience
1200万团队年度信息流消耗annual paid media spend led by team
83%单条视频制作成本降低reduction in per-video production cost
500%AIGC 内容产能提升increase in AIGC-assisted output
核心能力。
Core capabilities.
兼顾管理者的系统性和编导的内容敏感度，既能搭流程，也能亲自下场做脚本、拍摄、剪辑与复盘。
Combining managerial structure with creative sensitivity: able to design systems and personally execute scripts, shoots, edits, and reviews.
信息流投放与数据复盘
Paid Media & Data Review
监控 CTR、CVR、转化率、私信转化等核心指标，24小时内迭代内容策略，持续优化投放效果。
Monitors CTR, CVR, conversion, and message leads, iterating creative direction and content strategy within 24 hours.
团队搭建与 SOP 管理
Team Building & SOP Operations
从0到1搭建内容团队，建立招聘标准、分层培训、素材库、审核交付流程和绩效考核机制。
Builds teams from zero, defining hiring standards, layered training, asset libraries, review workflows, and performance mechanisms.
AIGC 数字人生产体系
AIGC Digital-Human Workflow
研究数字人克隆、AI脚本生成、AI批量剪辑工具，搭建低成本、高产能、可规模化的视频生产流水线。
Applies digital-human cloning, AI scripting, and batch editing tools to create scalable, lower-cost video production pipelines.
精选项目。
Selected work.
The first version uses resume outcomes as the narrative base; later, this area can be upgraded with real videos, screenshots, and performance reviews.
Brand Growth
头部品牌信息流内容运营
Paid Media Content for Leading Brand
对接美的等头部品牌客户，制定内容策略与投放方案，定期输出数据复盘报告，推动月度营收从8万提升至10万，ROI 稳定在 1:3.2。
Served leading brand clients such as Midea, developing content and paid media plans, delivering data reviews, and helping monthly revenue grow from 80K to 100K RMB with ROI stabilized at 1:3.2.
AIGC Workflow
数字人内容生产体系
Digital-Human Production System
主导 AIGC 技术在内容生产中的落地应用，搭建数字人内容生产流水线，将单条视频制作成本从300元降至50元，产能提升500%。
Led practical AIGC adoption in content production, creating a digital-human workflow that reduced per-video cost from 300 RMB to 50 RMB and increased output by 500%.
Organic Acquisition
珠宝 / 教育 / 旅游自然流获客
Organic Leads Across Jewelry, Education & Travel
全链路操盘 B 端企业自然流获客项目，负责定位、内容策划、脚本撰写、拍摄剪辑和账号运营；1年自然流涨粉6万，教育项目年 GMV 40万。
Owned B2B organic acquisition projects end-to-end across positioning, content strategy, scripting, shooting, editing, and account operation. Achieved 60K organic followers in one year and 400K RMB annual GMV for an education project.
Portfolio
作品集入口
Portfolio Link
完整作品集已整理在飞书文档中，包含项目视频、内容案例、数据复盘和更多过程材料。
Full portfolio materials are organized in a Feishu document, including videos, content cases, performance reviews, and process assets.
查看完整作品集 View Portfolio经历路径。
Experience path.
从一线剪辑、编导，到内容团队负责人，再到 AIGC 与信息流体系化管理，经验逐步沉淀为可复制的内容增长能力。
Progressed from hands-on editing and directing to team leadership, AIGC adoption, and paid media operations.
湖南长沙琉璃盒有限传媒
新媒体内容经理 New Media Content Manager从0到1搭建5人内容团队，优化内容生产、审核与交付 SOP，主导 AIGC 在数字人内容生产中的落地，并服务品牌信息流运营。
Built a 5-person content team from zero, optimized production/review/delivery SOPs, applied AIGC to digital-human production, and supported brand information-flow operations.
长沙斗转星
导演 / 编导 Director / Scriptwriter负责珠宝、教育等行业账号从定位到内容生产的全流程，建立实时数据复盘体系，持续优化获客方向和内容转化。
Managed account positioning and content production for jewelry and education sectors, building a real-time review system to improve acquisition and conversion.
湖南顺凯文化传媒有限公司
新媒体运营主管 New Media Operations Supervisor从剪辑师晋升为11人团队负责人，覆盖巨量引擎信息流素材生产、策略优化和团队管理，年度业绩完成率130%。
Promoted from editor to leader of an 11-person team, covering paid media creative production, strategy optimization, and team management with 130% annual target completion.
期待一次有效沟通。
Open to a focused conversation.
适合新媒体内容经理、导演编导、信息流内容策略、AIGC内容生产等相关岗位。
Available for roles in content management, directing/scriptwriting, paid media content strategy, and AIGC-assisted production.